March 28, 2023 3:43 pm

Getting Personal: Transforming the Educator-Curriculum Provider Relationship

What makes a relationship between districts and curriculum providers deepen into a true partnership with improved student outcomes? And what makes that partnership successful? Discover what three Imagine Learning customers and their Customer Success Managers say.

In education, the best relationships between districts and curriculum providers deepen into true partnerships — where there’s collaboration, give-and-take, and improved student outcomes.

But what makes that partnership truly successful? We talked with three districts and their Imagine Learning Customer Success Managers to see what makes their partnerships tick. Though every educator is from a different geographic location and plays a different role within the education world, the similarities between their partnerships were impossible to ignore.

What we discovered: both professional and personal trust is key to building partnerships that work.

After you’ve decided to use Imagine Learning, what happens next? (Besides amazing student learning breakthroughs!) A dedicated Customer Success Manager walks you through each phase of implementation: rostering, getting started, finding the right professional development for your team, and even analyzing your data and results.

Customer Success Manager Kristy and the Baltimore City School District (BCSD)

Communicative Partnerships

“Regular communication is the key to partner success,” said Kristy. “You already have a professional connection from working together. Meeting in person to make a personal connection, and talk about kids and grandkids, is so important.”

Kristy Mitchell, Customer Success Manager

Kristy M.

Customer Success Manager, Imagine Learning

Michael from BCSD agreed: “I think you have to like people to want to work with them. The Imagine Learning team we work with shows us that they’re humans. It’s not robotic.”

Trusting Partnerships

“Partnership is exemplified in the relationship with Imagine Learning,” said Kerry from BCSD. “When we reach out, they’re responsive; communication is so key in this partnership. It shouldn’t feel like the partner is dominating and selling, but rather listening to us and coming up with solutions together.”

“The give-and-take is what makes this partnership unique,” said Kristy. “They’re a very data-driven district. The school has a long game, and this partner trusts the data. This is a factor that differentiates this partner from others: they trust you and they trust the numbers. They count on me to be correct.”

For an education partnership to work, customers can’t just trust the people with whom they work — they must also trust the product. Kerry from BCSD said, “We also see how much time and thought goes into creating the product. We can tell it’s not been thrown together quickly. We’ve never been able to see that with another group that we’ve worked with.”

Aligned Partnerships

“We looked for alignment in a partnership,” said Kerry from BCSD. “We needed a partnership aligned to our district initiatives, as well as easy-to-access and with implementation support. Working with a partner, we’ve been able to build and grow.”

One BCSD customer was shocked to hear that Kristy had other districts for customers because she’s so responsive and focused on their needs. She laughed, “It’s really flattering that they thought I worked only for them! But I have 70 other customers, too.” Michael from BCSD added, “Every day I’m emailing Kristy, saying, ‘Help!’”

Kristy vows, “I will get to know you, your goals, and your implementation. There are lots of options out there. I want them to feel like they have this valuable tool because someone is part of their team.”

When asked to describe the partnership with Imagine Learning in one word, Kerry from BCSD joked, “One word? We’re math people,” but quickly added, “Supportive.”

Colleague Michael added, “Considered.”

“We also see how much time and thought goes into creating the product. We can tell it’s not been thrown together quickly. We’ve never been able to see that with another group that we’ve worked with.”

Kerry S.
Director of Mathematics, Baltimore City School District

Kristy Mitchell, Customer Success Manager

Mark C.

Customer Success Manager, Imagine Learning

Customer Success Manager Mark and Joanne, the Hope Center for Autism

Relational Partnerships

“Trust is important when you’re dealing with something as important as a child’s education,” said Mark. “And trust requires honesty and difficult conversations.”

Especially in an education partnership, trust is essential. Mark said, “Partnership is not transactional, but relational; we work toward shared goals for the students’ best interests. If a customer doesn’t make that leap and jump the transactional fence, then we’ll run into some obstacles.”

Mark adds, “I have some clients that don’t trust as easily, and because they don’t trust as much, they’re not getting the best service.”

Joanne said, “Usually I am that person who’s like, ‘Yeah, we got it. Let me be. I got it.’ But, Mark, you’ve been so helpful, and we’ve needed that. I don’t do this with anybody else.”

Personal Partnerships

“Hope Center has a lot of heart,” said Mark. “The people who work there have a lot of heart and they really are invested in their students’ wellbeing. And I could tell that right away, because everything mattered to them and was important.”

The work is personal to Joanne, but also to Mark, a former classroom educator. “I’ve always recognized, as a brick-and-mortar teacher, that students can get left behind, so the work that Joanne’s doing is phenomenal, and it really drives me.” He added, “As a customer success manager, I get to wake up and continue doing that great work with Imagine Learning because I’m able to see the impact.”

Mark said, “It’s not just a course, it’s about truly transforming somebody’s life. That just touches me.”

Collaborative Partnerships

For Mark, realizing that the Hope Center helps students who have never succeeded in a traditional brick-and-mortar setting was pivotal. He said, “We’ve had to step out of the box and had to really redesign what the box looks like for those students.”

Joanne said, “In all honesty, if we didn’t have that flexibility, I don’t think we would have been successful. We’ve needed a lot of support to get through to where we are at this point now. We are a small school, and we have more than 50 people on staff for 86 kids… We need a lot of adjustment, a lot of understanding, and what we adjust… may be a little bit different next year.”

Collaborating with the larger Imagine Learning team to pool knowledge and experience truly gives partners like the Hope Center the best solutions for their needs. Mark says, “The benefit to the partner is that they can get exactly what they want and need — even if it’s offbeat from other, typical customer needs.”

How would Joanne describe the partnership with Imagine Learning? Without missing a beat: “Collaborative.”

“Trust is important when you’re dealing with something as important as a child’s education, and trust requires honesty and difficult conversation”

Mark C.
Customer Success Manager, Imagine Learning

Customer Success Manager Tiffany and Dr. Randy, Director of Education Management and Networks in Michigan

Trusting Partnerships

“Partnership equals team,” said Tiffany. Her background as an athletic coach shines through in her approach to her customers’ needs: “We’re on the same team and we want to win. What does your win look like?”

Tiffany Gilsbach, Customer Success Manager, Imagine Learning

Tiffany G.

Customer Success Manager, Imagine Learning

Tiffany added, “I need to be able to actually meet my district administrators. I need to know that they’re really telling me what they think and feel and need.”

Dr. Randy said, “Trust is important because we’re not just buying software. I believe that we’re also buying expertise. I’m asking the partner to boost and support us.”

Tiffany said, “Dr. Randy trusts us. He believes in the partnership.”

Responsive Partnerships

Dr. Randy said, “Partnership is removing the silos and bringing everything together. I know that when we need them, they’re there. I need people who are responsive to our needs, not just invoicing me every six months. The vendor/vendee relationship doesn’t always lend itself to a partnership, but we’ve felt heard.”

Even when things don’t always go smoothly, he added, “True partners can demonstrate that problems will get fixed and solved.”

Tiffany leverages her relationships within Imagine Learning to get her customers the best answers possible when they want to dive deeper into certain products, even if it’s not her area of expertise.

For her customers, she said, “What is it that [customers] need to see so that they feel like they’ve had their return on their investment? That’s really what it comes down to. It’s finding out what it is that our customers really want.”

Personal Partnerships

“When I wake up in the morning, and I’m turning my computer on, and I’m feeling stoked — that has everything to do with people that I work with internally. But also, I have some really rad customers,” said Tiffany. “I’ve got some really, really wonderful districts — people who are wonderful humans who I get to work with.

About Dr. Randy, Tiffany added, “This is a man who will do anything for his staff, to make sure they’re supported. I would work for him in a heartbeat.”

Dr. Randy said, “In a word, I’d describe the relationship with Imagine Learning as ‘fulfilling.’” From a district’s perspective, he added, “We could get the software anywhere. I need the people.”

“We’re on the same team and we want to win. What does your win look like?”

Tiffany G.
Customer Success Manager, Imagine Learning

August 8, 2022 8:00 am

Creating Collaborative Math Classrooms

Dr. Bill McCallum, co-founder and CEO of Illustrative Mathematics, discusses how the theme of collaboration runs through the program’s design, creating dynamic learning environments for today’s students.

Collaboration is a core value at Illustrative Mathematics. Creating a high quality instructional system — with curriculum and professional learning — is complex work. The demands of mathematical coherence and pedagogical appropriateness often pull in different directions; you can have a curriculum that is mathematically correct but not engaging for students, and you can have a curriculum that students enjoy but where they are not learning grade-level mathematics. We think IM K–12 Math has achieved the perfect balance between coherence and engagement, and we got there by having mathematics experts and educators working together, reviewing and critiquing each other’s work, and coming to a consensus around tough questions.

student in a classroom on a tablet

Collaboration in writing the curriculum and professional learning

A good example of the balance between mathematical and pedagogical priorities is the tuna casserole activity in Lesson 2.6 of Grade 6 in IM 6–8 Math. Recipe contexts are good for learning about equivalent ratios because the ratios between various quantities in the recipe have a real world meaning (the flavor of the recipe) and because recipes are often scaled or cooked in containers of different sizes. The tuna casserole example provides a rich arithmetic context, particularly with fractional quantities, thus affording important skill building as students work with the ratios in the recipe. Furthermore, the extension activity, Are You Ready For More?, depends crucially on the fact that the vessel is rectangular, and gives students an opportunity to reinforce and use prior knowledge about area and volume. This is an example of the sort of collaborative thought that went into all the IM lessons.

Another sort of blending of expertise occurs when we try to put research about pedagogy into practice. Research recommends a problem-based approach to instruction where students have a chance to work on problems for themselves and the teacher synthesizes learning afterwards. But the practical experience of the teachers involved in writing our curriculum reminded us that you have to make the problem-based instructional model explicit and learnable. This led us to develop a carefully curated set of instructional routines, which help teachers and students manage problem-based instruction without getting bogged down in logistics, and which teachers can learn over time as they become more familiar with the curriculum.

“Because students are sharing their thinking, students using less efficient strategies will see other students using more efficient ones and learn from them. It also works the other way around. Students using more efficient strategies deepen their understanding as they explain those strategies.”

Dr. Bill McCallum

Collaboration in the IM classroom

The principle of diverse teams collaborating extends to what goes in a classroom using IM. Many of the activities are designed so that students can use a range of strategies to solve them. Because students are sharing their thinking, students using less efficient strategies will see other students using more efficient ones and learn from them. It also works the other way around. Students using more efficient strategies deepen their understanding as the explain those strategies. 

The Mathematical Language Routines in IM K–12 use collaboration to help all learners, including English learners, produce mathematical language to enable rich discussion of mathematical ideas. For example, in the Information Gap students work in pairs where each student has different parts of the mathematical problem and they ask each other questions to collaboratively solve the problem. The structure of the routine is designed so that students must formulate specific mathematical questions in order to get the information they need. 

The collaborative learning embedded in the IM instructional model is particularly important in supporting culturally responsive pedagogy. Collaboration comes naturally to many cultures that are often marginalized in the classroom. Giving students an opportunity to share what they bring to the classroom builds their sense of belonging and self-efficacy. 

Collaboration with partners

Another way in which we live out our value of collaboration is in working through IM Certified distribution partners such as Imagine Learning. Again, each partner brings something different to the collaboration. IM brings its expertise in curriculum and professional learning, whereas Imagine Learning brings a digital platform that makes teachers’ lives easier and supports student engagement with additional features such as Student Spotlight Videos.

The future

The next phase of IM’s journey involves collaborating with schools and districts around implementation support. We plan to build an implementation support ecosystem around our curriculum and professional learning that provides schools with a coherent suite of products and services that all work together to help teachers bring about our vision of a world where all learners know, use, and enjoy mathematics. Stay tuned for more exciting news about these plans over the next few months!

Dr. Bill McCallum

About the Author — Dr. Bill McCallum

Bill McCallum, co-founder of Illustrative Mathematics, is a University Distinguished Professor Emeritus of Mathematics at the University of Arizona. He has worked both in mathematics research, in the areas of number theory and arithmetical algebraic geometry, and in mathematics education, writing textbooks and advising researchers and policy makers. He is a founding member of the Harvard Calculus Consortium and lead author of its college algebra and multivariable calculus texts. In 2009–2010 he was one of the lead writers for the Common Core State Standards in Mathematics. He holds a Ph. D. in Mathematics from Harvard University and a B.Sc. from the University of New South Wales.

May 3, 2022 12:00 am

Teachers, Our Gratitude for You is Infinite

Dr. Kimberlin Rivers, Vice President of Instruction at Imagine Learning, appreciates teachers not just during Teacher Appreciation Month, but every month, week, and day.

Dear Teachers, 

What an interesting two years! Although the world of education has a high degree of unpredictability, who would have thought the events would transform how we think about student learning, how we interact with students, and how we engage children in the most complicated circumstances. How do you find the time to connect? Why are you so persistent? What makes you push forward despite the competing forces that impede student success? 

When I think of you and all your efforts, I cannot help but think about the great Olympians who train intensely with the vision of becoming a gold medalist for their countries. One such competition where an Olympian “beat the odds” comes to mind. In the 2000 Summer Olympics in Sydney, “Eric the Eel” Moussambani proclaimed a profound perspective which sparked global inspiration. He indicated that it is not all about winning. It is about participating, ambition and showing initiative to the vision of winning. Moussambani, from New Guinea, trained for the swim competition in a hotel pool, never really had a professional coach, and barely had the financial resources to pursue his dream of becoming an Olympian. Despite his perceived resources, his drive, ambition, and vision overrode any thought of failure. 

Moussambani competed. Despite receiving one of the slowest times in Olympic history for the competition, Moussambani completed the race. He became known as “Eric the Eel” because his resilience embodied the soul of an Olympian in that it isn’t always about winning, it is about participating and finishing the race. When interviewed, Moussambani stated, “The first 50 meters were OK, but in the second 50 meters I got a bit worried and thought I wasn’t going to make it. Then something happened. I think it was all the people getting behind me. I was really, really proud. It’s still a great feeling for me, and I loved when everyone applauded me at the end. I felt like I had won a medal or something.” 

When I reflect on our teachers, teacher leaders, curriculum writers, professional development teams and others, I cannot help but think we embody the spirit of champions. We prepare, coach, train, and build champion learners who eventually become champion citizens and champion contributors to the advancement of the world. While Teacher Appreciation Month is May, every day you are appreciated, respected and admired for a job well done. On behalf of the leaders and customers of Imagine Learning, I salute you with infinite gratitude and appreciation.  

In partnership for results, 

Dr. Kimberlin V. Rivers
Vice President of Instruction, Instructional Services
Imagine Learning  

Kimberlin Rivers

About the Author – Kimberlin Rivers

Vice President of Instruction, Instructional Services, Imagine Learning


Dr. Kimberlin Rivers is Instructional Services’ Vice President of Instruction. Kimberlin’s quiet moments span from reading great business literature to engaging in family celebrations. In addition to spending time with her two children, she also leads the most renowned K-12 Instructional Services teaching team in the U.S. Soon celebrating her ninth-year anniversary with the company, Dr. Rivers brings a wealth of educational administration knowledge in teaching and leading. In addition, she has over 25 years of management experience in both the public and private education sectors as well as in international transport and logistics management. In terms of education and credentials, Kimberlin possesses a B.S in Organizational Management, Development, and Leadership, M. Ed in Educational Technology, Ed.S in Educational Leadership, and a Doctorate in Educational Leadership and Educational Law. Dr. Rivers holds Teaching, Principal, and Division Superintendent licenses in the state of Virginia.

May 5, 2021 8:00 am

Teachers Deserve Our Appreciation — and So Much More

This Teacher Appreciation Week — and every week — it’s more important than ever to recognize the selfless and critical work that teachers do for students, families, and communities.

With all the stories this week about how teachers went above and beyond this year, it’s tempting to see teachers as superheroes. But it’s important to remember that they’re not superhuman. Teachers need acknowledgment, gratitude, and, most importantly, support every single week of the year, so they can continue to do their critical work for our students and our communities.

When Stephany Hume arrived at the hospital for emergency surgery in December, she wasn’t thinking about herself. She was thinking about her fifth-grade students, and the book they had yet to finish. “I thought ‘I can’t leave these poor kids hanging,’” she told reporters, after her 11-day stint teaching from a hospital bed caught the attention of the media and warmed the hearts of a pandemic-weary public.

Her story is inspiring — and unsurprising to anyone who knows teachers.

Teacher is assisting a student, both are wearing masks

If there’s one good thing to come out of this incredibly difficult year, it’s the renewed appreciation we have for the heroic work that our teachers do every day. As the often invisible frontline worker, teachers have persevered through unpredictable schedules, ever-changing guidelines, and unimaginable trauma to provide hope, stability, and support to their students.

This Teacher Appreciation Week, it’s more important than ever to recognize the selfless and critical work that teachers do for students, families, and communities. But appreciation is not enough—we must also listen to and learn from the teachers in our lives, and do everything we can to make the noblest profession as rewarding and empowering as possible.

“There is a very strong sense of social solidarity at the moment; people recognising how we all depend on each other.”

Professor Tony Gallagher

Queen’s University Belfast

Learn from teachers’ resilience

Teachers are the greatest driving force behind learning. And they have taught us all a lot this year.

As a digital learning company, we had a front-row seat to many of the ways teachers used technology to meet students where they are and embrace and celebrate their differences. From teaching tactile concepts in a digital environment to orienting children to COVID safety protocols in fun and age-appropriate ways, teachers were masters of innovation and resilience. They found new ways to engage students who learn at different speeds and struggled to adjust to unsettling circumstances and new environments. “Instead of being so focused on making sure all the kids get the same thing,” said Amanda Brooks, Virtual Support Specialist Counselor at AVA in Georgia, “Individual kids get what they need.”

A recent study by the University of Texas at Austin on Trauma, Teacher Stress, and COVID-19 found day-to-day student connections are a big part of why teachers teach. And when schools went remote last spring, they really missed that connection. But teachers adapted quickly, using technology to scale their time with students and offer safe, consistent, individual support. “Our teachers are always in beta mode. So they’re never done,” said Lesley Clifton, Director of Online Learning at Classical Academy in California. “They’re always learning, trying, growing.”

While educators are increasingly confident that we won’t have to return to an all-remote model, teachers have seen firsthand how different kinds of students shine in different environments—and they’re adjusting their approach accordingly. “We’re learning that some students just need to learn a little bit differently than everyone around them,” said Jamie Max, Director of District 308 in Illinois.

“When we talk about teachers and teaching, it’s not just the students they’re impacting, they’re engaging and impacting families and — by extension — whole communities.”

Kimberlin Rivers

Vice President, Imagine Learning

Uplift teachers as pillars of the community

While teachers are known for juggling increasingly difficult circumstances with magnificent grace, teaching is still undervalued.

An Ipsos/USA Today poll found that nearly three-quarters of Americans said that a teacher had a significant, positive impact on their life, and a majority believed teachers are not fairly compensated for their work. And their belief is borne out in the data, which shows that teachers in many parts of the country earn less than the family living wage. “The profession isn’t as respected as it used to be, when teachers were pillars of the community,” said Kimberlin Rivers, Vice President, Instruction at Weld North Education.

But the pandemic has introduced a shift in the public narrative around essential workers, and teachers are no exception. “During a crisis, assumptions start to fall apart a little bit and people start to question things they had previously accepted and taken for granted,” Queen’s University Belfast Professor Tony Gallagher, who tracked the shifting public perceptions of teachers during COVID, said. “There is a very strong sense of social solidarity at the moment; people recognising how we all depend on each other.”

We’ve always known that teachers have influence extending far beyond their stated role. The numerous roles teachers play for students and the community—mentor, coach, counselor, social worker—were brought into sharper focus this past year as the pandemic underscored many systemic issues in American education.

“When we talk about teachers and teaching, it’s not just the students they’re impacting,” Rivers said. “They’re engaging and impacting families and—by extension—whole communities.”

Advocate for a more supportive, flexible future for the profession

While professionals in other fields benefit from pandemic-induced workplace flexibility, teachers will likely return to a more rigid schedule as they head back into the classroom. But schools can and should learn from this experience and find ways to use technology to create efficiencies and flexibility for their teachers.

In a piece titled “Why Schools Should Embrace Flexibility and Innovation Beyond COVID-19,” the Urban Institute argued that making flexible school options permanent could benefit many students, including the significant portion of students who work while attending school.

The same argument could be made for teachers, who are already dealing with enormous amounts of stress and burnout. According to the 2019 PDK Poll of the Public’s Attitudes Toward the Public Schools, half of public-school teachers were considering quitting their jobs before COVID. And the stress of the pandemic has only intensified the crisis. Retirements are up, morale is down, and schools are scrambling to fill open positions as their teachers decide not to return to the classroom in the fall. If we want to keep teachers in the profession, we need to find ways to embrace flexibility and give teachers more, not fewer, options for when and how they connect with their students.