November 10, 2025 8:00 am

California Department of Education Approves Imagine IM California for 2025 Math Curriculum Adoption 

Certified math program meets California’s call for equity, real-world relevance, and multilingual access.

SAN FRANCISCO, Calif. — Nov 10, 2025 — Imagine Learning today announced that Imagine IM California, a K–12 curriculum certified by Illustrative Mathematics, has been officially adopted by the California State Board of Education as part of the 2025 statewide math adoption. 

This milestone positions Imagine IM California as one of the state-approved High-Quality Instructional Materials (HQIM) aligned to California’s 2023 Mathematics Framework, designed to promote deeper understanding, multilingual access, and culturally responsive instruction. 

“This adoption affirms our deep commitment to supporting California educators with high-quality curriculum that empowers all learners,” said Kinsey Rawe, EVP and Chief Product Officer at Imagine Learning. “Imagine IM California isn’t just aligned to the framework —  it’s built around it.” 

Imagine IM California is a premium certified IM curriculum tailored specifically for California’s instructional vision. Enhancements unique to Imagine IM California include seamless digital and print experiences, enhanced multimedia for student engagement (student videos, digital centers, virtual manipulatives, and digital interactives), and tailored professional learning.  

Imagine IM California delivers fully integrated ELD scaffoldsmultilingual student supportsproblem-based routines, and real-world applications in both English and Spanish — covering topics from environmental sustainability to financial literacy.  

“Every component is built to reflect the needs of California’s diverse classrooms and designed to delight and inspire every student. When students make that personal connection to the real world — that’s when the math really clicks. With Imagine IM California, we’re supporting teachers to lead problem-based, inclusive math instruction at scale. This adoption gives districts a true framework-aligned option they can trust,” added Rawe. 

Built in collaboration with instructional leaders and classroom educators, Imagine IM California strengthens student discourse, visual reasoning, and grade-to-grade coherence — all while easing the lift for teachers through embedded routines and instructional clarity. 

“We’re thrilled to receive the official adoption by the state of California,” said Dr. Kristin Umland, CEO and cofounder of Illustrative Mathematics. “This sends a powerful message about what’s needed to support all students in developing both a conceptual understanding and procedural fluency of math. We look forward to continuing to work alongside school districts and educators throughout the state.”  

Imagine Learning is launching statewide implementation support to ensure a successful launch. This includes a guided pilot experience, customized professional learning series, and a new digital platform for California educators and students. 

For more information or to schedule a pilot, visit: imaginelearning.com/imagine-im-california

About Imagine Learning

Imagine Learning creates K–12 learning solutions that support the boundless potential of students in more than half the districts nationwide. Empowered with data and insights from educators, we innovate to shape the future of education with a robust, digital-first portfolio of school services and core, courseware, and supplemental solutions.

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An Honest Talk on What Reading Change Really Takes

with Megan Gierka and Nicole Ormandy

11/12/2025 | 8 minutes 

In this interview with Lauren Keeling, Implementation Specialists Megan Gierka, Ed.D., and Nicole Ormandy, M.S.Ed., reflect on what it takes to bring the science of reading from theory to practice — and how real progress starts with small wins, clear goals, and partnership between leaders and teachers.  

This interview has been edited for length and clarity. 

Lauren Keeling
Megan Gierka
Natalie Ormandy

Lauren Keeling (host): What sparked your passion for translating research into something teachers can actually do?  

Nicole Ormandy: During my early years as a teacher, I was incredibly lucky. I worked in a lab school where researchers came into our classrooms. We had Nancy Hennessey on the ground with us, going through our curriculum. Having that side-by-side support showed me that when we do what we know works, it works. I wanted every teacher to have access to that kind of learning.  

Megan Gierka: Nicole, I love it when you share this because I think it’s so telling how different our experiences are. I got into this after seeing so much failure from my students. My students faced so many barriers to success — and honestly, I was one of them. When I finally learned the science of how we read, it changed everything. Trying new approaches and seeing my students succeed was the moment I knew I wanted to help other educators.  

Lauren: We were in the School District of Philadelphia. You were keynote speakers at the district’s Summer Institute — 600 teachers learning a new system, new theories, new models, new practices. How do you support educators at that scale?  

Megan: That day holds a lot of positive feelings and good vibes. We hardly ever walk into a room where we don’t already know our audience. A lot of our work happens months in advance — learning about the curriculum, the assessments they’re using, and the barriers they’re facing.  

Nicole: We start every presentation by being upfront that we’re not experts, right? My goal is to pay forward the experiences and knowledge I’ve gained from the experts.  

What I really loved about our experience in Philadelphia was how we talked about breaking down the research-to-practice gap and making it clear what to do and why. We focused on Linnea Ehri’s phase theory. We went into a room of 600 teachers who might not know Ehri, so we broke it down tangibly: What reading behaviors do you see in learners? How do you use those behaviors to form small groups, plan instruction, set objectives, and know when to move students on? Those are things a curriculum can’t spell out for every learner. Phase theory gives teachers a guide.  

Lauren sits with a group of teachers discussing what they've learned during the training session.
A group of teachers stands back to back in a classroom during an activity at the School District of Philadelphia’s Summer Institute.

Making the Science Make Sense

Lauren: Let’s talk about phase theory. How can educators use Ehri’s principles and research in the classroom? How do you break it down?  

Nicole: We always start with assessment. We can’t know what our students need if we’re not assessing them. Unfortunately, assessment is a barrier in a lot of places — who gives the assessment, who gets the data, and do they understand it? That is critical step one.  

So we showed examples like letter naming, letter sounds, and nonsense words. From there, we can see if students have these skills. If yes, they’re at least partial or full alphabetic. If not, they may be pre-alphabetic. We also looked at reading behaviors you’d notice in each phase and how to use that to form small groups and guide instruction. Then we talked about specific behaviors you see in each phase.   

Megan: Yeah, just to hit on that, when we were presenting, we told teachers the three most important phonemic awareness skills in the early stages: isolate, blend, and segment. There’s been some mistranslation of research but working with Linnea Ehri and other researchers confirmed that these three skills are foundational.  

As students move into the full alphabetic phase, we follow a systematic and cumulative approach, looking at what skills they have — consonant digraphs, blends, trigraphs, vowel teams. Then, in the consolidated alphabetic phase, we start to see morpheme structures and suffixes show up in both reading and writing.  

Ehri has said that many students never reach that consolidated phase. You see it in their writing that they’re not yet able to spell those patterns correctly or apply morphemes. That was really telling for us. Around second grade, you see the divide between reading and writing grow, and we wanted to drive home that it’s a reading and writing process through all the phases.  

Nicole: Absolutely. Part of that is the automaticity piece. Teachers often see accuracy with CVC words and move on to harder patterns, but they don’t ask if students have mastered it automatically. We get there through connected text, partner reading, rereading, and choral reading — building fluency as well as accuracy.  

A group of elementary students sits on a colorful classroom rug, looking toward the front of the room.
A young student with a blue headband sits at a classroom table, listening attentively.

Finding a Starting Point

Lauren: Let’s say that a teacher doesn’t have access to someone who can help them walk through this series of practices. What might be a framework they could start with?  

Megan: We meet educators every day who are on day one of this journey, and it’s hard to know which resources are reputable. Nicole and I live and die by the International Dyslexia Association’s Knowledge and Practice Standards (KPS). People think it’s just for students with dyslexia, but really, it’s for all teachers of reading — which, by the way, is everyone. On their website, you can see what aligns with the science of reading and what practices in the Big Five are most critical for success.   

Nicole: The KPS lay out the five areas identified by the National Reading Panel: phonemic awareness, phonics, fluency, vocabulary, and comprehension. They include specific objectives or practices under each, along with how to teach them. To really start evaluating your practice, some principles you might want to familiarize yourself with include explicit, systematic, cumulative, differentiated, and scaffolded instruction. One practice we’ve engaged teachers in is simply asking, “Do I do that?” Do I know what that is? What’s my question with this one?   

Megan: We don’t expect a teacher to change their practices in a month. It takes time. And guess what? It never really ends because the research is ever evolving.  

Nicole: There’s no quick fix. There is a lot of knowledge to be gained, but once you have it, you’re a critical consumer. We can’t expect every curriculum to know every student population, and so that’s where that comprehensive training prepares you to evaluate your curriculum, your assessment data, and make use of it extremely intentionally.  

Two students stand side by side in a classroom, smiling during an activity.
A student sits at a classroom desk, smiling and looking to the side.

Leadership as the Driver of Change

Lauren: How do administrators fit into the puzzle?  

Nicole: The leaders and administrators are driving the ship. We firmly believe that knowledgeable leaders come before knowledgeable teachers. That is a critical step.   

Megan: Implementation science has helped us frame this. We see three critical variables that are going to lead to those enhanced outcomes: effective interventions like curriculum, professional learning, MTSS, and assessment, a clear process for how those pieces are rolled out, and the context that supports or hinders success.  

Nicole: Exactly. All three pieces matter. Curriculum or professional learning alone isn’t enough. That enabling context — legislation, funding, leadership — can either support or block implementation. When schools keep a feedback loop between teachers, leaders, and the community, they can spot barriers early and keep momentum.  

Megan: Thomas Guskey talks about levels of impact. Student outcomes are Level 5. Leaders sometimes get impatient when they don’t see results in a few months, but this work takes years to reach that level.  

How Small Wins Lead to Big Shifts

Lauren: Is picking the right curriculum the golden ticket?  

Megan: I wish it were.  We’ve seen districts roll out new curriculum, assessments, and training all at once — and then lose a third of their staff. Initiative fatigue is real. The rollout is just as important as the resource itself.  

Lauren: How do you help educators and leaders keep going when change feels slow?  

Megan: A human-centered approach to our work with implementation is critical. I think being upfront about these initial indicators we can look toward, especially in the early grades where we can start to see those shifts quicker than in upper school. The little wins and celebrations along the way of an implementation are so critical to its longevity and success.   

Nicole: I completely agree about looking for the small wins. Talk about a professional learning initiative — a small win is, did everyone start it? Is everyone completing what they were asked to complete? You’re going to see differences decently quickly in student data when they’re actually taught what you’re expecting them to learn with that explicit instruction piece. And so as soon as we see some small wins and we call those out, that really is enough to sustain us until we get to the next small win.  

Megan: Exactly.  

Words to Live By

Lauren: What are some last words you’d like to leave us with?  

Nicole: You can do this. It matters. Don’t be afraid. Be empowered. So get in there, get your hands dirty and learn this work. There’s no more important job than teaching a student how to read.  

Megan: Spot on. I’ll just add — find your tribe. I’m here with Nicole and Lauren, two members of mine who have supported me, pushed me, and inspired me through the harder days. This work is not for the faint of heart, so find your people. And as Nicole said, you can do this. 

END

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About the Host

Lauren Keeling is a seasoned education professional with a unique blend of experiences. A former broadcast journalist, elementary teacher, and principal, she now combines her passion for education with her love of storytelling at Imagine Learning. Above all, Lauren is a dedicated literacy advocate pursuing a doctorate in Leadership with a focus on Public and Non-Profit Organizations to further her impact on education nationwide.

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Twig Science Reporter Moves to Monthly Releases 

Imagine EdgeEX

Same great videos, now with a deeper classroom archive

Twig Science Reporter is now releasing new episodes monthly to ensure each video maintains the high production and editorial quality educators expect. This change also allows us to enhance the platform experience, making it easier to explore and use the full archive. The result: more impactful videos and greater classroom flexibility with both new and past content. 

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Twig Science Reporter

Imagine IM K–8 Rated “All Green” by EdReports 

Imagine IM

Top marks for quality, usability, and accessibility

Imagine IM, the certified IM 360 math curriculum optimized by Imagine Learning, has earned the highest possible rating — “Meets Expectations” — in all EdReports K–8 categories. This recognition affirms Imagine IM’s quality, ease of use, and inclusive design, giving educators a trusted solution for impactful, student-centered math instruction. 

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Imagine+ Screener Now Rated “Convincing Evidence” by NCII 

Imagine Plus Screener
Whoo Hoo Pip

K–2 assessments meet top technical standards for MTSS 

The Imagine+ Screener is now listed on the NCII Academic Screening Tools Chart with “convincing evidence” — NCII’s highest rating — for validity, reliability, and classification accuracy. This recognition affirms its value as a research-backed screening tool to help educators identify students who need additional support. 

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Whoo Hoo Pip

New Single-Screen Display in Imagine Sonday System Essentials 

Imagine Sonday System

Switch seamlessly between slides and student data

Educators using Imagine Sonday System Essentials can now choose a single-screen display option for daily instruction. This layout keeps lesson slides, attendance, and progress tracking visible in one place, making it easier to stay organized and focused while teaching.

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Imagine Sonday System reading sounds screen

New Teacher Actions Report in Imagine EdgeEX

Imagine Edgenuity
Imagine EdgeEX

View and export course edits by teachers and admins 

A new report in Imagine EdgeEX™ helps administrators track educator and administrator actions within courses, including customizations. The Teacher Actions Report provides a downloadable view of who made changes and when, offering added visibility to support oversight and consistency.

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screen showing course customizations

October 23, 2025 8:00 am

Imagine Learning Launches Heart Work, a New Podcast and Multimedia Series Elevating the Voices of America’s Educators 

First collection, “Rewriting a Literacy Crisis,” follows educators through the challenges and triumphs of reshaping how America learns to read.

TEMPE, AZ – October 23, 2025 – Imagine Learning, a leader in K–12 digital-first learning solutions, today announced the launch of Heart Work, a new podcast and multimedia initiative that presents an honest profile of America’s educators, capturing the raw stories unfolding in today’s classrooms. Heart Work presents candid, deeply human insights from teachers, administrators, and leaders navigating change in education.  

Heart Work is built around collections, each one exploring a transformation taking place in our classrooms. Debuting today, the first Heart Work collection, “Rewriting a Literacy Crisis,” explores one of the most urgent challenges facing U.S. schools: helping every student become a confident reader. Through the experiences of Pendergast Elementary School District in Phoenix, Arizona, and educators from the School District of Philadelphia, the series shows states and schools embracing the Science of Reading and exploring new frameworks to improve literacy outcomes. Each episode combines documentary storytelling with practical insights, presenting an unfiltered view of the reality of change and the courage it takes to embrace it.

Heart Work’s multi-platform experience includes: 

  • Immersive podcast episodes interweaving conversations with educators, real classroom moments, and first-person reflections 
  • Short, documentary-style videos that bring viewers inside real classrooms, capturing the emotion, creativity, and quiet determination of educators as they navigate change and inspire learning 
  • A library of articles and resources providing deeper context 
  • Live events connecting educators nationwide 
  • Social media conversation-starters and community-builders 

“With Heart Work, Imagine Learning is expanding its role as a champion for educators and lifelong learners, creating a space where authentic storytelling meets actionable ideas,” said Leslie Curtis, Executive Vice President & Chief Administrative Officer at Imagine Learning. “The platform highlights not just the challenges of today’s classrooms, but also the creativity, compassion, and resilience needed to successfully address those challenges.” 

Future collections will explore topics including math anxiety and the path to numeracy confidence, the ethical use of AI in classrooms, and the ever-evolving art of teaching in the digital age. Educators, administrators, and advocates can also join the Heart Work Club for exclusive access to new episodes, articles, and events.

Heart Work is now available on all major podcast platforms. To listen to the first collection, join the community, or to learn more, visit imaginelearning.com/heart-work.

About Imagine Learning

Imagine Learning creates K–12 learning solutions that support the boundless potential of students in more than half the districts nationwide. Empowered with data and insights from educators, we innovate to shape the future of education with a robust, digital-first portfolio of school services and core, courseware, and supplemental solutions.

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The Case for Knowledge Building in Reading Instruction

Lauren Keeling | 10/21/2025 | 6 minutes

For every young reader, there’s a quiet moment when learning to read stops being about sounding out words. But what follows? Former teacher and principal Lauren Keeling explores the shift and reflects on how we move from the “reading wars” toward a model of literacy that honors both the science of reading and the humanity of why we learn to read — and truly gives students the skills they need for the real world.

A shelf filled with photo frames, books and awards from Lauren Keeling's home.

There’s a moment in every elementary teacher’s school year when the question shifts from “Can they sound it out?” to “Do they understand what they are reading?” It’s a quiet shift, but it marks the beginning of deeper work for themselves and their students. The work that asks not just how students learn to read, but why they read, what they know, and how that knowledge shapes their understanding of not only what’s on the page, but what’s in the world.  

We know that reading is more than letters and sounds working together on a page. Reading is where skill meets substance, where meaning is made, and where connections begin. But for many of us, we learned the hard way that while decoding is essential, it’s not enough. 

We’ve Missed the Mark 

The latest NAEP scores tell a sobering story: we are not where we need to be. In 2024, reading scores for both fourth and eighth-grade students declined again, continuing a downward trend that began well before the pandemic. 

Only 31% of fourth graders score at or above the NAEP Proficient level. Even more troubling, 40% of fourth graders and a third of eighth graders scored below the Basic level. That means that they struggle with even the most fundamental reading tasks. 

But these numbers aren’t just statistics. They represent children — children who are being asked to read texts they cannot understand, answer questions they cannot access, and engage with content they’ve never been given the tools to explore. Many might be able to make words from the letters they see and sounds they hear, but as the scores suggest, most can’t cross the bridge to making meaning from those parts and pieces. 

We’ve spent years debating how to teach reading, but somewhere along the way, we lost sight of why it’s so important.  

The Case for Knowledge Building 

Most of you will be familiar with what is now commonly dubbed the “reading wars.” It’s a debate that has long divided educators into camps: phonics versus whole language, skills versus meaning, decoding versus comprehension. Somehow, the rich, layered process of learning to read has been reduced to a simplistic tug-of-war. Yes, students must learn to decode. Phonics instruction is foundational, especially in the early years. But decoding alone does not create readers. It creates word-callers — students who can pronounce the words but cannot grasp their meaning.  

I began my career as a whole language teacher, raised by the very practices I was now passing on. My classroom was filled with stories, rich conversations, and joyful reading experiences. But somewhere along the way, the ground began to shift. Suddenly, phonics was at the forefront of reading instruction, and I found myself learning the foundations of letters and sounds alongside my kindergarteners. It was a humbling experience, transformative in fact, and it changed everything about how I taught reading. 

An image of a photo frame, a sign that says 'Teaching is a work of Heart' and some wooden letters that spell out 'Keeling'
An image of a hand written note from a child to Lauren Keeling

But even as my students grew more confident in sounding out words, a new challenge emerged. They could read the words, but they couldn’t always reach the meaning. They could decode, but they couldn’t connect. That moment, that tension between skill and understanding, was the beginning of my journey into knowledge building. It was the realization that reading is not just about getting through the words. It’s about getting into them. 

When we focus solely on decoding, we strengthen one part of what we call Scarborough’s Reading Rope. But without the other strands, especially background knowledge, students can read the words but can’t grasp the meaning. As Natalie Wexler writes in The Knowledge Gap, “You can’t comprehend a text if you don’t have enough relevant knowledge about the topic to make sense of it.” 

The Power of Knowledge Building 

I’d like you to picture a group of kindergarten students sitting on their classroom carpet listening to a story about the beach. The words are vivid: waves crashing, sand between toes, seagulls squawking overhead. For many children, the story feels distant no matter how intently they listen. Why? Because the beach is not a lived experience. They’ve never seen it, felt it, or heard it, and the vocabulary feels foreign. Comprehension falters — not because they lack ability, but because they lack context. They can’t practice reading, speaking, and listening skills because they’re overwhelmed by trying to catch up with the content they just don’t understand.  

Conversely, when content is thoughtfully selected and rooted in what children know, the words are no longer abstract. For early readers, this is critical. And it can’t be left to chance. Not all students have equal access to dinner-table conversations, museum visits, or vocabulary-rich environments, which makes it even more important to build knowledge intentionally. When we do, we reduce students’ cognitive overload, give them the schema they need to make sense of complex texts, and scaffold their learning with real-world connections.   

Now, I want you to picture a kindergarten classroom exploring the topic of toys and play — something much more familiar to five- and six-year-olds. Students are interviewing one another, asking questions like, “What’s your favorite toy?” and “What game do you love to play?” One child draws a picture of their favorite stuffed animal, another writes a few words about tag, and a third shares a story about using building blocks at home. When the teacher gathers the class to share, every child has something to say. They speak with joy, confidence, and connection because the topic is familiar. Most importantly, they’re able to focus on the skills of reading and writing because the meaning is already within reach. 

It’s Both/And … and More 

Building background knowledge isn’t just about giving early readers information. It gives them access. Last year, I visited the School District of Philadelphia — you’ll hear why in our second podcast episode — and met with Deputy Superintendent, Dr. Dawson. He said to me, “The question we need to ask ourselves is, ‘Do they have the skills to be able to succeed in life to set them up for a limitless future?’” For too many students, the answer is no — and through no fault of their teachers.   

Moving beyond the “reading wars,” decoding versus knowledge, and all the other practices we argue about means letting go of sides and moving toward something better: a literacy model that honors the science of how children learn to read and the humanity of why they need to. A model that teaches students to decode words … and decode the world.  

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About the Author

Lauren Keeling is a seasoned education professional with a unique blend of experiences. A former broadcast journalist, elementary teacher, and principal, she now combines her passion for education with her love of storytelling at Imagine Learning. Above all, Lauren is a dedicated literacy advocate pursuing a doctorate in Leadership with a focus on Public and Non-Profit Organizations to further her impact on education nationwide. 

Lauren Keeling

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October 17, 2025 8:00 am

Philadelphia’s Math Momentum Highlighted by The Inquirer

Published by: The Philadelphia Inquirer

The Philadelphia Inquirer reports that third-grade math proficiency in the School District of Philadelphia increased by 13 points over three years — a signal of meaningful progress in early-grade instruction and system-level recovery. The district credits new curriculum, instructional coaching, and a focus on foundational skills as key drivers. Imagine Learning is proud to be one of the partners supporting this work.

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